Gaming · Report VN-2026-G02
KOL Economics in Mobile Gaming UA
Micro-KOL networks cost 38% less than TikTok Ads at equivalent install volume. The map of who matters.
Pages
58
Tier
I
Format
PDF · DRM
Published
Mar 02, 2026
Table of Contents
01Executive Summary
Preview →02KOL Network Taxonomy
Preview →03CPM vs CPP Benchmarks
Preview →04The 142-Node Influence Map
05Campaign Attribution Model
06Channel Allocation Playbook
3 chapters unlock with purchase
Sample · Methodology
KOL attribution modeling
VN-SIR tracked 142 KOL nodes across YouTube, TikTok, and Facebook over 9 months, attributing install events to specific creators using promo-code and deferred deep-link data provided by 8 publisher partners.
142
KOL nodes tracked
8
Publisher partners
9
Months tracked