Entertainment · Report VN-2026-N01
The Streaming Wars: Vietnam's $1.5B OTT Showdown
Local SVOD wins churn against Netflix; bundling with telcos wins the ARPU war.
Pages
71
Tier
I
Format
PDF · DRM
Published
Mar 22, 2026
Table of Contents
01Executive Summary
Preview →02OTT Market Sizing 2026
Preview →03Platform Competitive Matrix
Preview →04Churn & Retention Analysis
05Telco Bundle Economics
06Content Localization ROI
3 chapters unlock with purchase
Sample · Methodology
Subscriber panel + ARPU modeling
VN-SIR ran a 2,400-person subscriber panel tracking platform switching behavior over 12 months, combined with telco billing data from three major operators.
2,400
Panel respondents
12
Tracking months
3
Telco operators