Gaming · Report VN-2026-G03
The Tet Effect: Where MMORPG Revenue Actually Goes
Ad costs rise 35–50% before Tet. Store revenue doesn't follow — because it left the store. Settlement data for flagship VN MMORPG titles records gross revenue at 30–150× the app-store line.
Pages
8
Tier
I
Format
PDF · DRM
Published
Sep 30, 2026
Table of Contents
Sample · Methodology
Store data, corrected against partner settlement
The app-store view of Vietnamese MMORPG revenue is incomplete by design: most spending moves through publisher webshops, which store analytics cannot observe. VNSIR corrects for this by joining licensed app-intelligence data to first-party settlement records from a Vietnamese publishing partner, matching 20 MMORPG titles present in both. That overlap calibrates the store-to-gross relationship directly rather than assuming one. Advertising cost movements are indexed from Meta's Tet Insights 2024 and TikTok for Business' Playbook Vietnam 2024, with the cost index constructed by VNSIR against a January baseline of 100; platform research published in 2024 is applied to the 2026 Tet cycle.
20
Titles matched to settlement data
90
Months of market panel
1,784
MMORPG titles tracked